So check this out, folks. Seismic, the big dogs in enablement, just dropped their bombshell findings in The State of AI in Enablement: 2023 Report. They surveyed over 600 high-level sales, enablement, and customer success dudes in the US, and let me tell you, the results are mind-blowing. This AI-powered enablement tech is about to change the game for businesses, especially when it comes to driving revenue growth and surviving these crazy economic times.
According to this report, a whopping 85% of go-to-market leaders believe that combining AI with their GTM strategy will lead to increased revenue for their organizations. Yeah, you heard that right. They’re expecting an average growth rate of 23% over the next five years thanks to AI utilization. Now, here’s the kicker: 84% of these GTM leaders are already using enablement technology, and they say it’s absolutely crucial for hitting their revenue goals. So of course, it’s no surprise that 89% of them are planning to invest even more in this stuff next year. They’re even boosting their enablement budgets by 19% because of the amazing advancements in AI. And get this, a whopping 93% of them are convinced that AI will drive their company’s increasing investment in enablement technology in the coming year. That’s insane!
But listen, it’s not all milk and honey. Over half of these GTM leaders (66% to be precise) who have rolled out AI tools had some initial hurdles to overcome. It’s not easy, my friends. They say implementation and adoption are their biggest worries when it comes to AI in enablement. That’s where companies like Seismic step in with their killer enablement tools to make the integration smooth and seamless. Still, despite these challenges, a staggering 83% of them want to deploy even more AI solutions for their teams within the next year. They’re not backing down.
Doug Winter, the CEO of Seismic, ain’t holdin’ back either. He straight-up says that AI-powered enablement technology is more crucial than ever for business success. And you know what? He’s right! When businesses streamline their enablement efforts with AI, it leads to greater efficiency, operational optimization, and happier buyers. And that means more money in the bank. That’s why Seismic is leading the charge to define the future of AI-powered enablement and collaborating closely with their customers and partners. It’s an exciting time, my friends.
Now let me hit you with some more juicy deets from this report. These are the highlights you don’t wanna miss. In 2024, a whopping 93% of these GTM leaders who are ramping up their investment in enablement technology are doing it because of the incredible advancements in AI. Yeah, they’re all in. And get this, over half of them (54%) are already using AI-powered tools for their sales enablement. That’s huge!
So what are they doing with this AI-powered enablement magic? Well, these GTM leaders are using it for some killer functions. 53% of them are rockin’ content analytics, 50% are slayin’ content distribution, and 48% are crushing it with learning and coaching. They’re maximizing this AI power.
But here’s the best part, folks. Businesses are already reaping the benefits. 91% of those who implemented AI tools saw a boost in customer satisfaction. Yeah, they’re making customers happy. And yeah, AI implementation takes time and comes with challenges. Over half of the leaders who faced challenges reported integration issues, 41% struggled with understanding, and 34% had their worries about security and privacy. But guess what? Those challenges ain’t stoppin’ them because they know the benefits outweigh the struggles. 63% of these GTM leaders believe that AI is the driving force behind revolutionizing customer experiences today. And a staggering 73% are convinced that any company that can’t effectively incorporate AI into their GTM processes will fall behind their competitors within the next three years. It’s a game-changer, my friends.
If you wanna dive deep into all the juicy details, make sure to download The State of AI in Enablement: 2023 Report. Trust me, you don’t wanna miss out. And hey, while you’re at it, make sure to stay updated with all the latest news by following us on Google News. We’re bringing you the hottest Martech News. You don’t wanna be left in the dust, my friends.