(Photo Illustration by Rafael Henrique/SOPA Images/LightRocket via Getty Images)SOPA Images/LightRocket via Getty Images can be seen displayed on a smartphone screen. As a shareholder of a certain company, I’m happy to see customers finding value in their Generative-AI-powered services. I’m really curious about how much additional revenue growth those services will bring. This week, the company held its annual user conference and announced new AI services. According to the Wall Street Journal, they are predicting another strong quarter, but unfortunately, they didn’t provide enough information to satisfy my curiosity. Despite that, their shares have been rising since the conference started. In an interview with the President of the company’s Digital Experience Business and Worldwide Field Operations, I learned about some factors that could contribute to the revenue growth of their Generative AI. They mentioned higher prices for their Creative Cloud software, an expansion of their total addressable market, new use cases for existing products, an increase in the number of users, and a boost in content creator productivity. However, one risk they face is the high costs of operating their Generative AI tools. Despite this, analysts expect their adjusted operating margins to remain high. As an investor, I don’t have enough information to estimate how much the Generative AI will impact the company’s stock value. However, the recent rise in their stock suggests that investors have confidence in the company’s future growth. This year’s user conference focused more on product innovation rather than growth through acquisition. Analysts expect a 10% revenue growth in the next fiscal year, but some are thrilled with the company’s vision and pace of innovation. Adobe plans to provide revenue projections for the following year in December, and analysts anticipate a 12% growth. Their Generative AI products are proving to be valuable to customers, especially the Firefly image generation tool. This tool helps users overcome writer’s block and meet the increasing demand for content. Adobe is also raising prices in November to cover the costs of operating Generative AI. However, their pricing strategy encourages widespread adoption. In conclusion, Adobe’s Generative AI has the potential to satisfy the surging demand for marketing content and expand their user base. They are committed to developing more Generative AI products and believe that it will provide considerable business benefits to their customers.