TV and film studios need to get their act together when it comes to using actors’ likeness to train generative AI systems. The Screen Actors Guild-American Federation of Television and Radio Artists union is calling for explicit consent, proper credit, and fair compensation for actors in this situation. And you know what? They’ve got a damn good point.
At a roundtable discussion held by the FTC, SAG-AFTRA’s executive director Duncan Crabtree-Ireland called out the “double standard” in the relationship between actors and corporations. It’s all about copyright infringement, my friends. These businesses think it’s perfectly fine to use AI to generate material from creative people’s work, but if someone were to use a business’s intellectual property, suddenly it’s a big problem. Doesn’t seem fair, does it?
Crabtree-Ireland is asking the important questions. If someone were to infringe on one of these companies’ copyright protected content, you can bet they would face serious consequences. So why shouldn’t the individuals whose intellectual property was used to train the AI algorithm be equally protected? It’s a valid argument, my friends.
But let’s get real for a second. Actors are worried that their faces, bodies, and voices could be cloned by studios using AI software to automatically create new content. And once these corporations have their precious likeness, they could exploit it for free forever. That’s not cool, man.
Even Hollywood actor Tom Hanks and top YouTuber Mr Beast have raised concerns about their images being copied in fake scam adverts. It’s happening, folks. And it’s not just faces, it’s voices too. The daughter of the late Robin Williams found it “disturbing” that her father’s voice was being replicated in AI tests without his consent. It’s a serious issue, my friends.
The actors’ union, SAG-AFTRA, is standing strong in their fight for better wages, working conditions, and protection against AI encroaching on their livelihoods. They’re still on strike as they negotiate with the Alliance of Motion Picture and Television Producers (AMPTP). And let me tell you, they’re not backing down.
They want officials to protect human-created work by requiring consent and compensation if an AI “digital replica” is modeled on an actor or if their performance is altered using this technology. It’s all about fair treatment and legal protection for these hard-working individuals.
Last month, the AMPTP reached an agreement with the Writer’s Guild of America, which represents screenwriters. So, there is hope for progress in this battle. The production companies have promised to regulate their use of generative AI and to give credit and pay writers for their work. It’s a step in the right direction, my friends.
But the fight is far from over. We need to ensure that actors’ likeness is respected, and that they are properly compensated for their contributions to AI training. It’s time to stand up for the creative individuals who bring these characters to life. Let’s make some noise and demand the respect they deserve.