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Yo, check this out! LinkedIn, the OG social platform for hustlers and networkers, has been in the game for over two decades. And to keep up with the ever-changing working world and keep its billion users engaged, they’re dropping some sick new AI features, man. They’re making big moves with their Recruiter talent sourcing platform, giving it a fresh AI upgrade. Plus, they’re bringing in an AI-powered LinkedIn Learning coach and a killer tool for marketing campaigns.
This ain’t LinkedIn’s first rodeo with AI, bro. They’ve been using artificial intelligence behind the scenes for years. Ever notice how the platform straight-up knows who you should connect with? That’s AI, baby. All those insights LinkedIn serves up about the job market and how things are trending? Yep, that’s AI, too.
But here’s the deal: AI is blowing up, man. It’s gone mainstream. OpenAI and other AI tech have been taking things to the next level. And LinkedIn ain’t holding back. They’re partnering up with OpenAI and their parent company, Microsoft, to power these new features. It’s a genius move, dude.
Let me break it down for you real quick:
They got this new AI-assisted recruiting experience called Recruiter 2024. It’s like having your own chatbot recruiter, man. This thing uses generative AI to help recruiters find the best candidates. And get this, they can even search using regular conversations, not just fancy keywords. It’s like having a professional AI matchmaker.
Then we got LinkedIn Learning. They’re tossing in an AI learning coach, bro. It’s like having a personal tutor, but digital. This coach is gonna give you advice on soft skills, like how to be a team player and delegate like a boss. They’ll even recommend courses and hook you up with knowledge from LinkedIn’s massive video library.
And don’t even get me started on marketing, man. They’re bringing the AI heat with a fresh product called Accelerate. This thing is all about making marketing campaigns on LinkedIn a breeze. It’s gonna save marketers tons of time and effort. Only catch is, it’s limited to campaigns within LinkedIn’s walls. So if you’re running campaigns across different platforms, it might not be the total game-changer you’re looking for.
Last but not least, LinkedIn is getting into the AI game for sales, specifically targeting B2B audiences. Sales folks can use AI to find potential connections and start conversations with leads. This is some next-level stuff, man. AI-powered sales is already a thing in the real world, so it’s about time LinkedIn jumped on that train.