So there’s this Canalys APAC Forum in Bangkok, right? And the folks over there are talking about AI. But here’s the thing – everyone’s all pumped about adopting AI, but when it comes down to it, they’re not really sure what to do with it.
Disties, solutions providers, and Big Tech reps are all saying the same thing – people have tons of info about AI, but they’re just feeling swamped and don’t know how to actually use the tech.
Sunil Golani, a director at distributor TD Synnex, pointed out that folks are optimistic about AI, but they’re not quite ready to jump in. And when there are talks about implementation, it becomes clear that it’s not just a matter of flipping a switch. Quick fixes won’t cut it.
And then you’ve got Craig Musker, Tribe’s director of strategy and delivery, saying that his customers have a wide range of interest in AI. Some are looking for simple solutions like photo and email management, while others want to dive deep into creating custom language models.
But the thing is, with new AI applications coming out left and right, it’s tough for businesses to keep up. Microsoft Copilot only landed in September, and ChatGPT is just over a year old.
Dell presales channel director Sidharth Joshi believes that what we know today might not even matter in a few months. So, maybe the key is to focus on ROI and incremental value changes, instead of getting caught up in the hype. You feel me?