So check it out, Procter & Gamble, they’ve gone and rolled out this badass generative AI tool, man. It’s like those off-the-shelf models, you know what I mean? But the cool thing is, they’ve added some stronger intellectual property safeguards to it. I was talking to CIO Vittorio Cretella, and he said they called it chatPG. Beta mode started back in February, and they officially launched it in September.
Now, they ain’t just messing around with it, man. They got over 35 different use cases where this model is being used with internal data. P&G has been all about that AI game for a while now, bro. They already had a bot based on a foundational model that was helping out the cloud engineers way back in 2022, you feel me?
So they got to experiment and pilot different generative AI tools while all these other companies were just jumping on the bandwagon after ChatGPT came out. They used OpenAI’s API to build the model, but they added extra safeguards to make sure that the prompts and information wouldn’t be training other models or available to the public. They’re serious about protecting their stuff, man.
Cretella was telling me how previous use cases with AI and machine learning were pretty narrow, but generative AI opens up a whole new world, bro. They can use it for onboarding and supporting call center operators. Their goal is to increase productivity and make things better for the employees and customers.
So, like, P&G made sure to educate their employees on how to use generative AI properly. They had a mandatory 10-minute training session, and after that, the workers had to sign an acceptable use policy. They made it clear that even though the AI model is powerful, the employees are still accountable for the content it produces. It’s all about that responsibility, man.
P&G’s AI factory
Cretella sees his role and the role of other IT leaders as connecting the dots between AI capabilities and how they can benefit the business, bro. He was talking about this during a session at Gartner’s IT Symposium/Xpo in Orlando, Florida.
He was saying how AI won’t replace humans as long as we do what’s needed to make it work together with our skills. P&G has this AI factory thing that they use in 80% of their global business. It’s a platform that simplifies the process of developing machine learning models and scaling them across the company, man.
They use this factory to test different versions of models, so they can easily adapt them to different regional requirements. It’s all about making it work for their specific needs, you know?
Cretella was talking about how not everyone has the resources to create an AI factory like P&G, but he recommends identifying the pain points in your machine learning process and automating them, man. It’s all about finding what works for you.