There’s this badass mobile software startup called Mobly that just dropped a bomb on the sales acceleration market. They’re helping B2B companies generate leads and rake in that sweet revenue faster than ever.
This ain’t your average run-of-the-mill software, folks. Mobly’s new application for B2B companies is revolutionizing the lead capture process, making it faster and more accurate. Picture this: you can search for contacts by name and company, or you can scan a badge or business card using some next-level AI-powered optical character recognition (OCR) technology. And get this, it works at any event! Mobly then takes that lead and goes to town with it, enriching the information and automatically syncing it with your CRM or marketing automation platform. You know what that means? The whole process that used to take companies days or weeks can now be done in mere seconds. Mind blown, right? Oh, and by the way, the Mobly app is available right now for all you Apple iOS and Google Android users.
Now, here’s what makes Mobly even more badass. This mobile software was founded by a group of industry veterans who know their stuff. These folks have nearly 50 years of combined sales, product, and engineering leadership experience under their belts. Together, they’ve created a mobile-first SaaS platform that brings together field marketing, demand generation, sales, and revenue operations all in one place. You can capture leads from any event, engage with customers, and get accurate insights to speed up that sales cycle. It’s like having your own sales superhero.
We’ve got the inside scoop from Paige Bennett, the director of experiential marketing at Awardco, one of the early adopters of Mobly. According to her, “All our leads, conversations, and steps kick off within Mobly and seamlessly integrate into our CRM system.” She goes on to say that their sales squad can now focus less on recording tedious tasks and more on nurturing their valuable customer relationships. That’s what’s up!
Now here’s a fun fact: did you know that the chances of closing a deal go up by a whopping eight times when you respond to a lead within five minutes? Crazy, right? But here’s the catch – most sales acceleration technologies out there are designed for desktop use, meaning you’re kinda screwed if you’re on the move. That’s where Mobly swoops in to save the day. They’ve created a mobile-first platform that makes capturing leads a breeze, no matter where you are or what event you’re at. No more manually entering loads of information into your database. No more slow response times from your sales and marketing teams. Mobly is here to speed things up and make life easier for you.
According to Paige Bennett, “Mobly speeds up the lead collection process and streamlines getting solid data to the sales team for their follow-up.” She’s thrilled that they don’t have to rely on those expensive event-exclusive scanners anymore. By using Mobly, they can keep their budget in check and have a consistent approach for every single event. Sounds like a win-win to me!
Mobly isn’t just some average lead capture app. It’s a game-changer for field teams. With Mobly, they can scan and find contacts, segment lists, assign leads to campaigns, specify interests, and automate next steps for sales and marketing. And get this, it doesn’t stop there. Mobly also enriches lead information with contact and company data, social media profiles, and other fancy metadata. Talk about a more accurate picture of your registrants and booth visitors! Plus, Mobly seamlessly integrates with all the top CRM and marketing automation platforms out there, ensuring a smooth hand-off of leads to your sales and marketing teams. It’s like magic!
Here’s what Zach Barney, the co-founder and CEO of Mobly, has to say about it all: “Sales acceleration falls apart when a laptop isn’t handy. Mobly changes that with a mobile-first platform for field and sales teams on the go.” He’s all about helping organizations maintain an accurate pipeline, trigger next steps to keep that sales cycle moving, and finally show some measurable ROI from those field strategies. You go, Zach!
So, you might be wondering, how did Mobly get started? Well, earlier this year, they scored some angel funding, which allowed them to develop their mobile platform and sign up over 10 early adopter companies. And now, they’re making a big statement with their focus and investment in the mobile-first platform for the sales acceleration market. This market is estimated to be worth a mind-boggling $4 billion globally. Yeah, you heard that right!
That’s not all, folks. Mobly’s incredible capabilities aren’t just some pipe dream. They’re available right now. You can capture leads, enrich them, call, text, email, or even send a social media message to your new leads. And the best part? You can seamlessly integrate all that lead information and activity data with your CRM and marketing automation platforms. It’s like they’re speaking the same language. Oh, and hold onto your seats because advanced insights and analytics will be available later this year. Get ready to amp up your sales game!