Artificial intelligence, man, it’s changing the game for businesses out there. It’s like having a secret weapon in your arsenal. But let me tell you, figuring out where to start with AI can be a real mind-bender. According to some recent report, a whopping 78% of those big-shot C-suite leaders say their organization is already using AI. And get this, another 71% say they’re dead-set on ramping up their AI game to stay ahead of the competition. But here’s the thing, a lot of these folks don’t have a clue where to begin.
Vinay Gidwaney, the chief product officer over at OneDigital, has some words of wisdom on this topic. He says, “AI has been around for a while, but generative AI capabilities are changing everything, man.” And he’s right. For Vinay and his team, they started their AI journey with education. He gave a presentation to his growth marketing team, filling them in on how AI can enhance their day-to-day work. From generating awesome copy to supercharging their data integration skills, AI is the way to go.
But it’s not just OneDigital, dude. Companies in every industry are experimenting with AI in marketing, sales, IT, and customer experience. But here’s the thing, the variety of AI tools out there can be confusing as hell. Vinay breaks it down, saying, “We gotta understand what we mean by AI, man. It’s all about knowledge. With AI, we can generate knowledge and advice on a whole new level. It’s like having this super-powered tool that takes things to the next level.”
So, what’s OneDigital’s approach to incorporating AI? Well, they’ve got a three-pronged strategy, my friend. First, they’ve embraced generative AI in all the software they use. I mean, it’s hard to avoid when pretty much every software vendor out there is jumping on the AI bandwagon. Instead of resisting it, they’ve trained their people on how to use AI safely.
Second, they’re teaming up with Microsoft, man. Microsoft has been killing it in the AI space, so OneDigital is rolling out their tools across the board. They want their peeps to use AI in a safe space where their data is protected. It’s a smart move, dude.
And the third part of their strategy is all about AI as a companion. Their teams have to deal with information overload, too many meetings, and too much to keep track of. AI can really lend a hand in summarizing meetings, getting action items sorted, and meeting client needs. It’s a game-changer, man.
But here’s the thing, Vinay had his doubts about AI at first. It’s natural, dude. We all have our reservations. But he works at a company that’s all about embracing new ideas and taking risks. They’ve got that innovative culture, you know? They even have the boss man, Vinay, hold office hours where peeps can come in and learn about the latest and greatest advancements in AI. That’s what I call being open-minded, man.
And when it comes to getting employees on board with AI, OneDigital knows how to make it happen. It’s all about supercharging their employees, not replacing them. They take what their employees are already doing and make it even better with AI. And they don’t just talk at their employees, they ask for feedback, man. Vinay stood up in front of everyone and said, “Hey, we’re diving into this AI thing, and we need to know what you’re doing, how you’re using these tools, and what kind of difference they’re making.” It’s a two-way street, baby.
Now, they’ve also put some safeguards in place since they’ve amped up their AI game. First, they got educated. They found partners to teach them the ropes and even trained their leadership team on all things AI. And they made sure to have a policy, man. People need to know what’s cool and what’s not when it comes to using AI tools and handling data. There’s copyright and privacy issues to be mindful of, you know? So, they made it crystal clear from the get-go. And on top of that, they’re keeping their partners and clients in the loop. It’s a well-rounded approach, my dude.
So, there you have it, folks. AI is the future, and companies like OneDigital are leading the way. It’s all about embracing the power of AI, educating your people, and keeping the conversation going. That’s how you take your business to the next level.