The packaging industry is entering a new era with the integration of artificial intelligence. This technology is being used in various applications such as predictive maintenance, packaging design, and preventing downtime for machinery. The industry is also leveraging augmented and virtual reality experiences for consumers and AI-assisted product sizing.
One expert in the field, the vice president of client service for Equator Design, discussed the importance of understanding consumer motivations and collecting data to build models and understand audience behavior. Machine learning, a subset of AI, is being used to identify patterns in data and make improvements, as well as predict future events.
The use of AI in production and logistics is also revolutionizing the industry. Companies are implementing AI to increase productivity and shorten logistics timeframes by keeping track of orders throughout the supply chain. Algorithms that ‘learn’ and adapt based on new information are being utilized to predict and solve complex problems.
Avery Dennison is one company that has recently introduced AI features into its connected product cloud to track, store, and manage events associated with individual products. This technology streamlines logistics by providing real-time alerts and proactive actions based on inventory and product data.
Despite the potential benefits, there are challenges associated with automation, particularly in logistics. Companies are hesitant to automate due to uncertainty about technological advancements and the unusual competitive dynamics of e-commerce. However, some innovative companies are successfully implementing automation and AI to increase efficiency and reduce waste in their processes.
One example of this is Active Ants, an e-fulfillment company that uses robots and automation to cover logistics for online stores. The company believes AI can help improve packaging efficiency and reduce waste by providing valuable information about the packing process.
The future of AI in the packaging industry looks promising, with the potential to streamline processes and reduce costs. By leveraging AI, companies can increase efficiency, optimize the supply chain, and enhance the overall customer experience. Ultimately, the integration of AI and automation in the packaging industry has the potential to revolutionize the way businesses operate.