Check this out, man. This digital influencer named Aitana Lopez has convinced over 200,000 people on social media that she’s real. I mean, she’s posting selfies and tagging brands like Olaplex and Victoria’s Secret, all while raking in about $1,000 per post to promote products. The wild thing is, she’s not even real—she’s made using AI. And she’s not the only one. There are tons of virtual influencers popping up, and it’s got human influencers and even other professionals thinking, ‘What the heck? Am I gonna be replaced by a robot too?’ But the creators of these virtual influencers are just out here disrupting the game, claiming that they’re bringing much-needed change to an overinflated market. I mean, high-profile brands like Louis Vuitton and Kim Kardashian’s make-up line KKW Beauty are already partnering up with these digital entities. And it’s not just for show—the data shows that these virtual influencers are reaching way more people and costing less compared to traditional ads. It’s crazy to think about, man. The future is here, and it’s being led by virtual influencers.